10 tips to improve your proofreading skills

Content that is full of simple grammatical and spelling errors degrades your brand. Read our top tips for improving your proofreading skills.

from the expertsCaitrina CodyJuly 19, 2018proofreading, editing

The five golden rules of structuring web copy

Not unlike newsprint articles, structuring web copy should follow a formula that will hold the reader’s attention and communicate your message effectively and efficiently before their eyes glaze over and a new tab is opened.

from the expertsCathy BuckmasterJuly 18, 2018web content

Five ways your content managers can support the sales team

Content can support every phase of the sales funnel. From first contact to closing the sale, the right piece of content can encourage action from a potential client. Here’s how content managers can better support your sales team.

from the expertsClaire DaltonJuly 17, 2018content managment

Stay up to date with SEO for blogging

Check out our handy list of the major nuggets to be aware of when creating written content, to keep your blog fresh, dynamic and compliant with Google guidelines.

from the expertsCathy BuckmasterJuly 16, 2018SEO, blogging

14 quotes you need to hear before your female-focused marketing campaign

Image: Natasha Lekwa for Forbes

Speakers at the 2018 Forbes Women's Summit tackled the perfection myth, defying convention, taking charge of your career and more. If you’re a brand storyteller aiming to reach professional women, consider these insights from top achievers who work to break rules, break through and support other badass women.

from the webAlison OByrneJuly 10, 2018

FIFA World Cup 2018 brands

As Russia currently hosts one of the biggest sporting events in the world, the many brands associated with the legendary tournament are in overdrive.

from the magazinePaul MoranJuly 4, 2018

A beginner’s guide to international SEO

Reaching an international audience with your content requires an entirely different strategy due to variances and customs that will need to be addressed.

from the archiveAlison OByrneJuly 3, 2018

How to build a consistent brand voice on social

Why is consistency important? Any difficulty on the part of the customer in reconciling voice with brand means a muddled message and a lack of affinity with your product.

from the archiveALHAUSJuly 1, 2018social media

Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?

Image: Maskot, Getty Images

It's important to never lose sight of the fact that the businesses you serve are made up of people. And people can get bored. By Robert C. Johnson.

from the webAlison OByrneJune 29, 2018

Virtual Reality and Augmented Reality – Creating content with impact

With the current advances in Virtual Reality and Augmented Reality (VR & AR) and the roadmap ahead for its continued improvement and accessibility, now is the time to start considering how to use it to get your message out to the world.

from the archiveJulie-Ann SherlockJune 28, 2018virtual reality

International accessibility news roundup

You invest a lot of time and resources into developing high-quality content. At ALHAUS, we want to make sure that everyone can enjoy the fruits of your labour. Website accessibility ensures that everyone, no matter their abilities, can engage in your content.

from the archiveAlison OByrneJune 26, 2018accessibility

Five ways fashion retailers can leverage social media to grow brand recognition

The most important component of success in fashion is brand recognition and the most common strategy is to use social media. However, to truly engage your intended market, you need a targeted strategy.

from the expertsCaitrina CodyJune 21, 2018social media, fashion

Four content tips for marketing private air travel

Private air travel requires a much different approach to content management than other consumer goods. The audience is harder to reach because it is very niche. Also, since private air travel is a luxury service, there is a higher demand for quality, privacy, and service. Content must cultivate desire, reflect the lifestyle of a jet setter, and showcase value.

from the expertsClaire DaltonJune 19, 2018content managment, air travel

A guide to content marketing compliance for cryptocurrency brokers

Upcoming cryptocurrency regulations won’t be any more strict than in any other sector of the finance industry. So if you follow our basic content management guidelines, you’ll be more than prepared to audit your content for compliance.

from the expertsCaitrina CodyJune 12, 2018cryptocurrency, content managment, web content, gdpr

Combining online and offline shopping experiences ~ Lessons from retailers

Department stores have always treated their customers to special experiences. But what can be expected when the online world combines offline experiences?

from the expertsAvril O'ReillyJune 11, 2018fashion, retail

What is dynamic content and how can it boost conversions?

Content personalisation is the key to success in 2018 and dynamic content creates an experience that's customised specifically for each visitor.

from the expertsAlison OByrneJune 7, 2018content managment, web content

Social becomes more social

Beyond technological innovation, there is a shift in the way brands and platforms approach their relationship with customers.

from the experts, from the archiveNoelia RuizJune 6, 2018social media

Six deeper content metrics you should be measuring

Many marketers are caught up on vanity metrics such as page likes and views but to truly rate the efficacy of your content strategy, you need to look at deeper metrics. Deeper metrics evaluate engagement and retention, rather than passing interest.

from the archiveClaire DaltonJune 5, 2018content managment, SEO

Voice search and SEO ranking

As voice search technology develops, becomes more precise and finds its feet in our mobile world, will the manner in which people search have an impact on your SEO ranking? We have a look at the changes, consequences and future of voice search.

from the expertsJulie-Ann SherlockJune 4, 2018SEO

A basic introduction to GDPR for content managers

GDPR will be the most extensive data protection policy in the world and will impact all businesses operating within the EU. But what effects will it have on how we manage content?

from the expertsAlison OByrneJune 1, 2018gdpr, content managment, web content