Ballymore is leading the way when it comes to a soft-sell approach in property - breaking new ground when engaging with customers and communicating in ways which extend way beyond more traditional marketing channels.
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Content can support every phase of the sales funnel. From first contact to closing the sale, the right piece of content can encourage action from a potential client. Here’s how content managers can better support your sales team.
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Private air travel requires a much different approach to content management than other consumer goods. The audience is harder to reach because it is very niche. Also, since private air travel is a luxury service, there is a higher demand for quality, privacy, and service. Content must cultivate desire, reflect the lifestyle of a jet setter, and showcase value.
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Many marketers are caught up on vanity metrics such as page likes and views but to truly rate the efficacy of your content strategy, you need to look at deeper metrics. Deeper metrics evaluate engagement and retention, rather than passing interest.
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When designing your website, the choices you make will impact whether or not visitors stay. Bad design decisions can turn readers off for good, while good design decisions can draw them in and have them stick around to read more.
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Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.
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Infographics are an ideal way to easily disseminate your content online. They communicate a lot of information quickly and are easily shared.
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Social media is the ultimate platform to connect directly with your customers. One of the most important ways to connect is by responding to social comments. Responding to social comments builds brand trust, improves customer satisfaction, and gives your company a human face.
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A new Instagram update now facilitates the ability for marketers to really develop an effective Instagram marketing strategy. Here are some tips on how to get more from your Instagram marketing efforts now that this feature is available.
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Spring is the perfect time to schedule a content cleaning. A clean up can help you optimise your old posts, get rid out your outdated posts, and make sure your past content efforts help support your current goals.
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With the start of a new year, it’s a great time to develop some new content management habits. As we’ve discussed before, developing great content is only one part of what makes content managers successful.
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When you are developing a B2B content strategy, you will take a completely different approach. B2B is really focused on developing long-term relationships (Tenfold). So offering your clients comprehensive information about your products and services is critical.
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Website content has extremely low overhead costs, so the potential for ROI is high. With smart content management tactics, you can increase your ROI even further:
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Online shopping traffic increases dramatically over and after the holiday season. With New Years fast approaching, here are some last-minute SEO tips you can use to boost sales.
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Optimising your content is a multi-step process that requires both technical and creative skills. Here are five ways to optimise your to boost customer engagement.
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Email marketing is still one of the most effective ways to communicate with your followers. However, it can be hard to come up with fresh ideas every week to keep your readers engaged. If you’ve never done an email campaign before, 2018 is a great year to begin.
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Newsjacking is a content strategy to inject your brand into trending news stories. It helps you stay relevant in your industry; improves your search engine ranking; and drives traffic to your website. Here are some tips on how to use newsjacking to help grow your brand:
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We all know why SEO is important for our websites but do you know the advantages to including off-page SEO to your content strategy? Off-page SEO occurs outside your website, most notably in social media postings, but there are other possibilities.
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Creating a successful influencer campaign can be a bit challenging but the return on investment is worth it.
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With these ten tools, any business can create beautiful, shareable video content to reach audiences across a multitude of online platforms.
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