Three reasons summer is the perfect time to launch a new blog

Business blogging is vital for successful marketing. If your business does not currently have a blog, you are missing out on a lot of opportunities.

from the expertsAlison OByrneMay 31, 2018content managment, copywriting, blogging

International accessibility news roundup

Discover the latest information, technology, and developments in the field of website accessibility to keep you informed.

from the expertsAlison OByrneMay 30, 2018accessibility

No regrets: The 3 things driving the research-obsessed consumer

Google’s VP of Marketing for the Americas Lisa Gevelber explains how more and more people are using search to optimize their real-world experiences.

from the webAlison OByrneMay 30, 2018

Four rules to keep in mind when using SEO in marketing content

Be warned! SEO can be damaging to your brand if not utilised correctly. Here are four rules to follow to use SEO effectively in marketing content.

from the expertsCaitrina CodyMay 28, 2018SEO

Six design decisions that can hurt your content

When designing your website, the choices you make will impact whether or not visitors stay. Bad design decisions can turn readers off for good, while good design decisions can draw them in and have them stick around to read more.

from the archiveClaire DaltonMay 23, 2018content managment, design, web content

Five mistakes to avoid in your online content in 2018

Nowadays, everyone is offering content. So it’s more important than ever to exercise best practises. To help you get started, here are five mistakes to avoid in 2018.

from the expertsAlison OByrneMay 21, 2018content managment, web content, mobile, SEO

Reach a larger audience by making your eBook accessible

eBooks are a great format for long-form content. They can offer complex details about your products, services, and position your company as an industry thought leader. Sadly, with the current state of eBooks, many readers cannot enjoy your content.

from the archiveCaitrina CodyMay 16, 2018accessibility, editing, ebooks, digital publishing

Eight keyword research tools to help you improve your SEO

Keywords are the words and phrases that people use to find the content on your website. Keywords are entered into search engines as queries and the results are determined by the relevance of the content on your website.

from the expertsAlison OByrneMay 14, 2018SEO

Five copywriting habits to develop

Good copywriting habits will ensure your copy is effective; has a high rate of conversion; and represents your brand. Developing these over time takes a little planning and deliberate action.

from the archiveClaire DaltonMay 9, 2018copywriting, editing, content managment

Five more tips for writing accessible content

Every year, new technologies and techniques emerge for accessibility. So we thought now would be a great time to revisit this topic and offer five more tips to help you continue to improve the accessibility of your content.

International accessibility news roundup

The best way to guarantee your content is reaching the greatest number of people making sure it is fully accessible. In order to help our clients understand the latest updates in accessibility, we collect the best news stories from across the globe into a monthly news roundup.

from the expertsAlison OByrneMay 3, 2018accessibility, inclusivity

Four tips for writing compelling headlines that boost your SEO

Anyone who sees your content will read your headline, but not everyone will read your content. Thus a strong headline can matter as much, if not more, than your content. Find out how to optimise your headlines for SEO. Headlines that incorporate SEO can increase blog traffic, give you a higher SERP, and improve your social signal value.

from the archiveCaitrina CodyMay 1, 2018SEO, copywriting

Five ways to effectively promote your eBook

When you are ready to release an eBook, develop a promotion strategy that includes these five things and you’ll get a great ROI.

from the archive, from the expertsAlison OByrneApril 26, 2018ebooks, digital publishing

How to pick a topic for an infographic your followers will want to share

Infographics are an ideal way to easily disseminate your content online. They communicate a lot of information quickly and are easily shared.

from the archiveClaire DaltonApril 24, 2018infographics

Seven online tools to improve the readability of your website content

Readability is critical to communicating your message to your audience. However, between mastering accessibility standards and writing skills, it can be a bit difficult to produce consistent, readable content. Luckily, there are seven apps that can help you review and improve the readability of your website.

from the archiveAlison OByrneApril 19, 2018copywriting, editing, proofreading, inclusivity, accessibility

Six tips to create a post-webinar survey

Webinars are cost-effective, extremely informative, and can be easily shared. Femtreprenuer has put together a great resource on how to host and share a webinar for free that can help you get started (Femtreprenuer).

from the archive, from the expertsCaitrina CodyApril 17, 2018content managment, web content, survey, webinar

Three tips for responding to social comments to humanise your brand

Social media is the ultimate platform to connect directly with your customers. One of the most important ways to connect is by responding to social comments. Responding to social comments builds brand trust, improves customer satisfaction, and gives your company a human face.

from the archiveClaire DaltonApril 12, 2018social media, content managment

How to optimise social videos on every platform for increased engagement

Video content boosts conversions and sales up to 80%, it builds brand trust, and is easily shareable. With these benefits, effective content management strategy should definitely include video content.

from the archiveAlison OByrneApril 10, 2018social media, video, content managment

Social media for customer service: do's and don'ts

Social media care is the latest and greatest version of “new marketing” and companies are paying attention.

from the archiveNoelia RuizApril 5, 2018social media, content managment

Layout principles for web

Good web design is the practice of designing for users and not yourself. While it is important that it looks aesthetically pleasing, it also needs to be easy to use. Websites that are neither will have high bounce rates and low pages per visit and conversions.

from the archiveCathy BuckmasterApril 3, 2018design, web content