As a constantly evolving platform, Facebook is prone to making big changes to how the social network works. Lately, they have changed the way in which the very basis of the medium works – its feed.
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Website accessibility ensures that everyone has equal access to your great content. With new exciting new developments in technology happening every day, we like to keep all of our readers up to date on the latest and greatest news.
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Podcasts are a great way to establish brand authority by positioning you as an industry expert. They help add personality your brand and can answer important questions about your industry, products, and services. However, in order for a podcast to have a good return on time and investment, you will need to grow your audience.
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A new Instagram update now facilitates the ability for marketers to really develop an effective Instagram marketing strategy. Here are some tips on how to get more from your Instagram marketing efforts now that this feature is available.
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Incorporating an SEO strategy on Facebook can help build your brand authority and improve your website traffic. Here are three SEO basic strategies to use on your Facebook company page.
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It happens to the best of us—sometimes a piece of content you’re proud of falls flat. Rather than scrapping all your hard work and moving on to the next piece, here are four steps you can take to increase the possibility of success.
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Website accessibility is important to ensure everyone has access to your content. If you have a blog and don’t know how to implement accessibility, here are 10 simple things you can do right now.
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Spring is the perfect time to schedule a content cleaning. A clean up can help you optimise your old posts, get rid out your outdated posts, and make sure your past content efforts help support your current goals.
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Blogs provide an extremely effective marketing channel for B2B sales. The more information you can provide during the sales channel about your products and services, the higher your chance of landing the sale.
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Interactive storytelling adds a new dimension to your content and enables you to capitalise on the hi-tech opportunities available in the digital media universe.
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Every month we collect the latest developments and new stories from across the globe to keep our readers up-to-date on the latest advancements, so they can implement effective accessibility strategies.
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With the start of a new year, it’s a great time to develop some new content management habits. As we’ve discussed before, developing great content is only one part of what makes content managers successful.
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Editors are a content manager’s best friend. They help ensure the quality and consistency of your content, generate ideas, and can bring a new perspective to your content strategy.
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Many companies have focused on making their websites more accessible. However, content managers often overlook the importance of making their social media campaign accessible in tandem.
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Though the ideal publishing frequency varies across many industries, it is important to develop a plan now if you plan to grow your online presence in the coming year.
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When you are developing a B2B content strategy, you will take a completely different approach. B2B is really focused on developing long-term relationships (Tenfold). So offering your clients comprehensive information about your products and services is critical.
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Voice search is fast becoming the standard to search the internet. This way of search is very different from traditional search and requires a different approach to SEO.
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For the first time since 2010, Google has updated its SEO starter guide. This exciting update has some great information for content managers. Here is everything you need to know about the new updates:
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Whether you’re expected to create long-form copy that holds a reader’s attention for over two minutes (no mean feat) or write short, witty one-liners in the quip-saturated world of social, it’s a given there’ll be times when a writer’s mind is blank.
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Ensuring that your website downloads quickly, keeping your content current and updating it regularly are all essential but you need a strategy to really drive the sales.
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