the ask

A trusted, authoritative resource for international visitors, Visit Dublin is the city's official tourism information website — providing both comprehensive listings and insightful editorial designed to celebrate the capital city of Ireland.

In embodying this brand owned and operated by Fáilte Ireland, VisitDublin.com highlights what makes Dublin so uniquely appealing as a holiday destination for visitors from far and wide.

ALHAUS was tasked with creating and editing fresh content ahead of the website’s initial launch, as well as migrating legacy copy and adapting it to work within the newly reorganised structure when the site was later revamped.

the answer

Dubliners are known for their unique tone of voice — and that’s exactly what ALHAUS captures in the Visit Dublin content that we create. Through our content strategies, we convey that spark of the special and exciting with a conversational tone that invites adventure.

The 'Insider Tips' editorial pieces that we have crafted feature warm, authentic language and vivid imagery to tell a powerful story — using words to roll out the red carpet for visitors ready to embark on a series of Dublin-centric adventures.

On an ongoing basis, we manage and edit content across the site, providing editorial support and regular site updates. We propose ideas for keyword-rich, traffic-generating articles; our approach is creative yet data-driven with a strong foundation in SEO. We also provide the tailormade content required to launch reactive marketing campaigns and dovetail with social media team plans.

As the needs of the site evolve — with seasonal initiatives launched and new features introduced over time — so does the role of ALHAUS. We test site functionality and performance; consult with the internal team; and liaise with developers to ensure that the site works to its full potential for content editor and end user alike.

We act as gatekeepers of quality for Visit Dublin, working away both under the surface and front of house to make sure that the website continues to fulfil its role as an essential digital resource for tourists.

The impact

Today the Visit Dublin website champions the personality of Dublin, making Ireland's capital city distinctive, memorable, and different from other destinations.

Through our editorial and web maintenance services, ALHAUS enhances the distinctiveness of Dublin’s voice, strengthening the core brand with the power of well-told stories.

With over 180K Facebook followers, 180K Instagram followers and 117K Twitter followers, Visit Dublin is the most prominent guide to the city for both visitors and locals alike, its engaging content generating a high amount of website visits and page views.

By shining a spotlight on the experiences that surprise and delight, we help Visit Dublin tell the stories of a city that stretches from the mountains to the sea (and all that lies between!).