How to pull content ideas from social media
When you are producing a high volume of content, it can be challenging to constantly come up with fresh new ideas. If you are facing this challenge, there some things that can help determine what to write. One idea that is often overlooked by content managers is social media. Most see social media as just a publishing channel and not a place to source content ideas. However, used correctly it can serve as a tool for both. Here’s our guide to using social media for content inspiration.
Do a little competitive research
Pull up some of your competitors’ profiles and take a look at what they are publishing. Knowing what your competitors are doing can help you come up with ideas to differentiate your brand. Next, look at how their customers are engaging with the topic. Within the comments section you may find questions, comments, and discussions that can spark ideas.
Track trending hashtags
There are two ways that trending hashtags can help you come up with content ideas. The first is finding industry-specific hashtags and reading into the discussions. There could be some customer questions that need answers from your team. The second way is to look at culturally trending hashtags. With these you can newsjack. Here are some of our tips on how to newsjack.
Get ideas direct from your customers
Customer driven content is extremely helpful. First you need to have an effective social media strategy. Our friends at Tenfold have some great tips to get you started (Tenfold). Then you will start by reading your comments sections and seeing what questions people are asking—answering these questions is a great content strategy. Next, you can also ask your customers directly what they’d like to know through polling. Finally, you can also ask if your customers would like to contribute content. One common example is having a competition that uses specific hashtags to be shared on your company page.
Social media is more than just a publishing outlet. It can also serve as a place where you can source some of your best content ideas. If you’re struggling with topics, ALHAUS can help. We have a range of content management services that can help you fill your content calendar. Contact us today to learn more!