Copywriting tips for the financial services industry

Image: Matthew G

Image: Matthew G


Creating stimulating content for the financial services industry can prove challenging at times. It has to be engaging and easily understandable. The essence of writing effectively is in strong communication strategies.

Effective communication begins before the copywriting starts. Having a strong foundation will help you achieve continued success in your content. 

Set a clear foundation for your content

You need to be sure you have all the right tools prepared for your content. You can edit your article later but practicing good grammar from the start will save time in the long run. You’ll also want to do a bit of studying. There’s always something new to learn in the financial services industry.  See if you can find any new trends or discover a new way to better communicate an idea. Lastly, get to know your target audience as part of your research (Talisman). The better you know who you’re speaking to, the easier it will be to write in a manner that reaches out to them.

Things to consider as you write

While you are writing your content, keep a few things in mind to make sure you resonate with your target audience. Write your content as if you were speaking directly to your audience in a face to face conversation. Anticipate their questions and respond using short words that are easily understood. Keeping your language simple yet informative will help your audience feel more comfortable and less intimidated. This way they’ll start to feel a relationship with your writing and will keep coming to you as their first source. Lists are a great way for your audience to easily find pertinent information that they may want to refer to later. Lists have visual cues that catch people’s attention. Making sure your headlines and subtitles are attention grabbing will inspire that reader to continue taking in the information you have to provide. 

It can be hard to manoeuvre the techniques to writing effective content for the financial services industry but that is where our experts at ALHAUS come in. We have the experience and knowledge to ensure the best possible results for your marketing strategies. By contacting us today, you will start your path to success.