Client focus: Fáilte Ireland


Fáilte Ireland is Ireland’s National Tourism Development Authority, dedicated to supporting the Irish tourism industry and promoting Ireland as a tourism destination.

They provide a range of practical business supports to help tourism businesses to develop and market their products and services.

By working with other state agencies and representative bodies, Fáilte Ireland carries out strategies to support Irish tourism at local and national levels.

Ireland is promoted online as a holiday destination through, the domestic website, while a network of nationwide tourist information centres provide offline help and advice to visitors to Ireland.

All businesses and agencies that contribute to the Irish visitor experience are eligible for support from Fáilte Ireland, including businesses in the following sectors:

  • Accommodation
  • Activities
  • Attractions
  • Food and drink
  • Festivals and events
  • Tour operators and transport
  • Business support and resources

Fáilte Ireland also carries out research and insights into the tourism industry and operates integrated marketing campaigns to encourage people living in Ireland to stay at home for their holidays.

The Fáilte Ireland website offers the latest industry news, as well as a business tools library that provides advice on how to develop a tourism business.

Online and offline marketing training and support is available, as is information on access to funding and quality assurance schemes.

The central aim of Fáilte Ireland is to work within the tourism industry, agencies and the wider tourism community to improve the holiday experience for visitors, attract more visitors and help to develop economic growth in Ireland.