Client focus: Discover Ireland
Discover Ireland is a consumer-focused site promoting Ireland as a high-quality and competitive tourist destination for domestic holiday-makers. It features comprehensive information and listings for Irish accommodation, activities, events, tourist attractions and Irish holiday special offers.
The site covers events and happenings nationwide across all disciplines – from music and food festivals to cycling and touring routes – and is a go-to resource for domestic holiday planning in Ireland.
The site features key functions to help users curate their Irish holiday itinerary, including tourism listings filtered by location, activity types and price where relevant.
Alhaus works to create new content for Discover Ireland in line with style guidelines – presenting it an engaging, innovative way across the site. We liaise with project teams to realise the online possibilities for Discover Ireland campaigns and advise on the right imagery and video to complement individual projects in a web capacity.
Discover Ireland is supported by a comprehensive home holidays media campaign throughout the year, and is operated by Fáilte Ireland, the National Tourism Development Authority.
Discoverireland.ie won the overall eGovernment Award 2012, as well as the eGovernment Marketing Award 2012; and Best Use of Social Media by a State Body in the Social Media Awards 2012. The site was also recognised as Global Winner of Kentico Site of the Year 2011.