Posts in from the web
Will advertisers of the future need to pay consumers to see ads?

Image: Gener8's menu for ad selection | Gener8

A major concern facing digital advertising today is how to balance privacy concerns with sending consumers messages that are relevant to them. While relevant messages are important, many consumers are simultaneously becoming increasingly concerned about the use of merged databases.

read more on forbes.com

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Five ways marketers can gain an edge with machine learning

Image: chombosan | Getty Images

It’s hard to escape the buzz around machine learning. Practically every industry is talking about it. Today’s marketers are striving to deliver a relevant message to their customers. And while humans can’t communicate with large volumes of customers individually at scale, machines can.

read more on entrepreneur.com

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How internet popularity killed authenticity

Image: Milkos/iStock

The social influence market is just like any market. It uses currency (taste) to build capital (social status). This capital eventually gets monetized, and we inevitably discover that our internet “friends” may be making thousands and thousands of dollars for selling us brands, products, and ideas, just like celebrity pitch people did before them.

read more on fastcompany.com

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