We get to know your brand, goals and expectations. From there, we put together an initial plan for the work to come. A great plan requires real insight. We’ll get up to speed on key audiences, relevant cultural trends, your competitive landscape and more. It’s about getting to the heart of what’s critical for success.

_We kick off with a meeting
_We listen to you — carefully
_We go beyond the obvious to ask all the right questions
_We review your comms, competitors and relevant cultural trends

Next, we take everything we’ve learned and build a complete picture of what you need. While we research brand personas, our project managers will start bringing insights, research and goals together to inform a plan of action. What we learn in the first two stages provides us with the ingredients we need to create a robust brief.

_We create a design mood board
_We map the journey
_We make a plan of action
_We build our brief

In words, we focus on your brand's voice — its personality, tone and how it makes people feel. Once we've defined that, we use your tone and voice to create key brand messaging. From a design perspective, we present a range of practical applications that bring ideas to life.

_We define your tone of voice
_We create key brand messaging
_We craft initial brand stories
_We create a visual language toolkit

As we help you grow, we hit milestones with creative, authentic deliverables. We put a plan in place to measure success and determine what's working well and where (if needs be) to refocus attention.

_We help you implement your tone and voice across all comms
_We create detailed copy for websites and other channels
_We repurpose existing assets by viewing them through a new lens
_We help you develop and flex your brand content over time
_We support with the delivery of new campaigns