ALHAUS

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Investec

Project | Print: Investec Wealth Management
The brief:

  • to provide a strong tone of voice and style in line with company branding

  • to provide comprehensive editing and creative services for Investec publications

 

Feedback on style, layout and tone of voice

A coherent tone of voice for all brochure copy in line with Investec brand guidelines

A fully proofed and edited collection of articles, completed in a timely fashion

 
 
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We were tasked by Investec Wealth Management to edit a diverse collection of essays, articles and profiles on the subject of financial management, strategy and planning. This collection formed the basis of the summer editions of the Investec Wealth Management brochure series.

As content editors, we reviewed each article for accuracy and coherency, and edited it to ensure a consistent tone of voice across all copy. Throughout the project, readability and accessibility were our priorities, to enable Investec's target audience to read the brochure's somewhat technical content with ease and enjoyment. Narrative structure was strengthened and longer paragraphs were divided to increase a sense of simplicity.

 
 

 

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