There is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.
Though many marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories.
In the investing world, there's always a hot new narrative. The narrative typically takes the form of an innovative product, a sector rotation or an "inevitable" theme.
For 2019, Ad Age has expanded their annual publishing-industry honors program. It's now known as the Ad Age Publishers A-List.
Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers.
As 2019 begins, Appetite Creative takes a look at the trends that will most likely affect and impact the digital community in the forthcoming twelve months.
When marketers set realistic expectations, they’re in a better spot to succeed long term.
Contemporary tools for marketing through storytelling are an evolution beyond traditional mediums, such as TV, radio, print and even online video—think 360-degree video, augmented reality (AR) and virtual reality (VR), to name a few.
Recent research from Boston Consulting Group reports that 98% of advertisers are not realising the full potential of data driven marketing. According to Google research, only one in three brand experiences are perceived by consumers as being really useful.