We continue our monthly series of digital influencer interviews by having a chat with SEO consultant Barry Adams; a renowned keynote speaker, Chief Editor of State of Digital and a specialist in #TechSEO and #NewsSEO.
One of this year’s biggest trends on the content marketing scene is episodic content—which, put simply, involves taking a long piece of content and publishing it in segments or instalments over time. When done well, this format can expand your customer base, increase blog subscribers and grow follower counts on social.
When not working as a team, copywriters and designers can often operate from different space-time continuums. Here are some examples of how copywriters can ensure their content will be designed well at the writing stage.
At ALHAUS we believe that good content should be available to everyone, regardless of ability. Stay current on the latest developments in inclusivity and accessibility with our monthly news roundup.
We continue our monthly series of digital influencer interviews by having a chat with marketing consultant Julia Campbell. A global authority on digital storytelling, Julia shares the evolution of her career and some of her best tips with us.
At ALHAUS, we believe that inclusivity considerations should be kept at the forefront of every content strategy. Check in with our monthly accessibility news roundup to stay up to date on the latest developments in accessibility.
The concept of business philanthropy raises valid misgivings. The merging of private and public concerns can prove a murky playing field—when businesses give back to the community, is it meaningful and productive? Or merely an empty PR exercise designed to distract from more nefarious behind-the-scenes practices?
Mobile optimisation ensures that readers can access your content no matter what device they are using. Last year, ALHAUS offered four tips to help get you started. Here are four more to help you make your site even more mobile-friendly.
We continue our new monthly series of digital influencer interviews by having a chat with Andrew Pickering and Pete Gartland, better known as Andrew and Pete. We discover more about their journey from university friends to successful content marketers, and the tools they rely on to capture their audience.
Creating backlinks to your website can help increase your traffic. There are many strategies to develop backlinks, and one of the easiest but most often underutilised is to use images.
Every content strategy should integrate up-to-date accessibility guidelines to ensure that inclusivity is maintained and potential reach maximised. ALHAUS is here to help by providing a monthly roundup of the latest news from around the web.
To truly reach the hearts and minds of consumers, it’s necessary to respect their intelligence. Developing a genuine connection with the people who support your business will foster loyalty and a relationship that endures—and crafting your brand’s unique stories is the best place to start.
When creating content, there are a lot of factors to consider. One of the most important is the tone or writer’s voice you use. The way you communicate your message is as important as your messaging.
London-based Polish SEO and marketing expert Lukasz Zelezny is considered one of the top digital influencers in the world. We learn more about him and his approach.
To write a news piece, a mammoth amount of preparation is entailed. When it comes to the actual writing, the writer must convey all of this information concisely within an often very limited word count.
At ALHAUS we believe that good content should be enjoyed by everyone. Keep in touch with the evolving landscape of accessibility with our monthly news roundup.
Content is critical to ensure your message reaches the most people online. The more content you produce, the higher your conversion rates and the faster your business will grow.
Featured articles goes where hard news stories can’t, thanks to fewer limitations on space and time. As a snapshot of the human condition, they all share a human-interest angle. Here are the important steps to follow when tackling these challenging but often highly creative pieces of writing.
We asked some of the most influential digital marketing experts to gaze in their crystal ball and tell us what they see for the future of social media and content marketing this year.
When you are producing a high volume of content, it can be challenging to constantly come up with fresh new ideas. One source that is often overlooked by content managers is social media.
At ALHAUS, we believe that content should be inclusive and enjoyed by everyone, regardless of ability. Take a look at our monthly accessibility news roundup for the latest developments in the field.
The interview is the foundation of journalism—and being a good interviewer goes a long way. At ALHAUS we regularly interview people of interest, including artists, musicians, and entrepreneurs, and have worked out six rules for best practice.
So what is a style guide? It functions to define your brand aesthetic and ethos and thus, the heart and soul of your brand. It is a reference tool for all staff (and external partners) to know how to communicate your company’s message and therefore will ensure professionalism and personality.
Keywords are an essential part of a good SEO strategy. However, using too many keywords or using one too frequently can reduce the quality of your content.
A lot of chefs are required for digital projects, especially when creating, launching and managing a new website. While a varied skill set within a team is essential, working towards the same goal is imperative.
The importance of web accessibility can’t be overstated. Technology and the internet can be hugely valuable resources for people with special needs, and therefore should be optimised for effective use alongside a range of abilities or challenges.
When investing in a content strategy, it is important to consider its potential to evolve and align with future business growth.
The best brainstorms are stage managed and grounded in rigorously curated examples of best practice. Wikipedia’s commemorative days lend themselves to fruitful storms.
This year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.
Not all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.