We asked some of the most influential digital marketing experts to gaze in their crystal ball and tell us what they see for the future of social media and content marketing this year.
When you are producing a high volume of content, it can be challenging to constantly come up with fresh new ideas. One source that is often overlooked by content managers is social media.
At ALHAUS, we believe that content should be inclusive and enjoyed by everyone, regardless of ability. Take a look at our monthly accessibility news roundup for the latest developments in the field.
The interview is the foundation of journalism—and being a good interviewer goes a long way. At ALHAUS we regularly interview people of interest, including artists, musicians, and entrepreneurs, and have worked out six rules for best practice.
So what is a style guide? It functions to define your brand aesthetic and ethos and thus, the heart and soul of your brand. It is a reference tool for all staff (and external partners) to know how to communicate your company’s message and therefore will ensure professionalism and personality.
Keywords are an essential part of a good SEO strategy. However, using too many keywords or using one too frequently can reduce the quality of your content.
A lot of chefs are required for digital projects, especially when creating, launching and managing a new website. While a varied skill set within a team is essential, working towards the same goal is imperative.
The importance of web accessibility can’t be overstated. Technology and the internet can be hugely valuable resources for people with special needs, and therefore should be optimised for effective use alongside a range of abilities or challenges.
When investing in a content strategy, it is important to consider its potential to evolve and align with future business growth.
The best brainstorms are stage managed and grounded in rigorously curated examples of best practice. Wikipedia’s commemorative days lend themselves to fruitful storms.
This year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.
Not all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.
At ALHAUS, we believe that good content should be inclusive. Our monthly roundup keeps you informed on the latest accessibility news.
Crisis Communications is a large and nebulous area where hazards are immediate and unpredictable, and risks are liable to rapid change.
Beyond the obvious impact digital technology is having on our lives, there are cultural shifts that might not be so evident at first sight. As part of human evolution, perceptual and behavioural changes have always been triggered by technological advancements.
We take a look back at some of the changes and technology high points of the past 15 years. Some say that content marketing began with cave paintings but we say it began when ALHAUS was born…
ALHAUS is here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments to keep you informed.
Airline companies are essentially e-commerce sites and need to obey certain rules. At the top end, however, they also need to obey the rules of luxury websites.
There are several ways to make money from YouTube videos; and YouTubers with large followings can earn millions of dollars. However, the payment mechanisms used by the high-flyers can also be used by small contributors.
Recent years have seen an increase in activism surrounding the concept of neurodiversity, segments of which seek the recognition of neurodivergence as a normal variation in the human genome.
At ALHAUS, we know that your content strategy involves significant time and resources. To ensure your valuable content reaches everyone, it’s important to consider inclusivity. We’re here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments and information to keep you up to speed.
Conversion has become a dirty word. When you’re writing with a business objective in mind, the focus should be on how to improve revenue. However, there’s nothing more off-putting to a reader than soulless selling.
Via website, blog or an app, getting User Experience Design (UX) correct is almost as important as the content itself. Your platform needs to speak to the user – their needs, their desires and their wants – instantly or you will lose them.
In order to promote the cause of inclusivity, every month we gather news stories from around the globe into a roundup. These stories can help you stay current on the latest development, updates, and trends.
With all the great mobile technology now available, mobile use has outpaced desktop use for internet access. This is especially true among communities who use assistive technology because mobile devices are often more adaptive and easier to use.
Content that is full of simple grammatical and spelling errors degrades your brand. Read our top tips for improving your proofreading skills.
Not unlike newsprint articles, structuring web copy should follow a formula that will hold the reader’s attention and communicate your message effectively and efficiently before their eyes glaze over and a new tab is opened.
Content can support every phase of the sales funnel. From first contact to closing the sale, the right piece of content can encourage action from a potential client. Here’s how content managers can better support your sales team.
Check out our handy list of the major nuggets to be aware of when creating written content, to keep your blog fresh, dynamic and compliant with Google guidelines.
The most important component of success in fashion is brand recognition and the most common strategy is to use social media. However, to truly engage your intended market, you need a targeted strategy.