We continue our new monthly series of digital influencer interviews by having a chat with Andrew Pickering and Pete Gartland, better known as Andrew and Pete. We discover more about their journey from university friends to successful content marketers, and the tools they rely on to capture their audience.
Creating backlinks to your website can help increase your traffic. There are many strategies to develop backlinks, and one of the easiest but most often underutilised is to use images.
Every content strategy should integrate up-to-date accessibility guidelines to ensure that inclusivity is maintained and potential reach maximised. ALHAUS is here to help by providing a monthly roundup of the latest news from around the web.
To truly reach the hearts and minds of consumers, it’s necessary to respect their intelligence. Developing a genuine connection with the people who support your business will foster loyalty and a relationship that endures—and crafting your brand’s unique stories is the best place to start.
When creating content, there are a lot of factors to consider. One of the most important is the tone or writer’s voice you use. The way you communicate your message is as important as your messaging.
London-based Polish SEO and marketing expert Lukasz Zelezny is considered one of the top digital influencers in the world. We learn more about him and his approach.
To write a news piece, a mammoth amount of preparation is entailed. When it comes to the actual writing, the writer must convey all of this information concisely within an often very limited word count.
At ALHAUS we believe that good content should be enjoyed by everyone. Keep in touch with the evolving landscape of accessibility with our monthly news roundup.
Content is critical to ensure your message reaches the most people online. The more content you produce, the higher your conversion rates and the faster your business will grow.
Featured articles goes where hard news stories can’t, thanks to fewer limitations on space and time. As a snapshot of the human condition, they all share a human-interest angle. Here are the important steps to follow when tackling these challenging but often highly creative pieces of writing.
We asked some of the most influential digital marketing experts to gaze in their crystal ball and tell us what they see for the future of social media and content marketing this year.
When you are producing a high volume of content, it can be challenging to constantly come up with fresh new ideas. One source that is often overlooked by content managers is social media.
At ALHAUS, we believe that content should be inclusive and enjoyed by everyone, regardless of ability. Take a look at our monthly accessibility news roundup for the latest developments in the field.
The interview is the foundation of journalism—and being a good interviewer goes a long way. At ALHAUS we regularly interview people of interest, including artists, musicians, and entrepreneurs, and have worked out six rules for best practice.
So what is a style guide? It functions to define your brand aesthetic and ethos and thus, the heart and soul of your brand. It is a reference tool for all staff (and external partners) to know how to communicate your company’s message and therefore will ensure professionalism and personality.
Keywords are an essential part of a good SEO strategy. However, using too many keywords or using one too frequently can reduce the quality of your content.
A lot of chefs are required for digital projects, especially when creating, launching and managing a new website. While a varied skill set within a team is essential, working towards the same goal is imperative.
The importance of web accessibility can’t be overstated. Technology and the internet can be hugely valuable resources for people with special needs, and therefore should be optimised for effective use alongside a range of abilities or challenges.
When investing in a content strategy, it is important to consider its potential to evolve and align with future business growth.
The best brainstorms are stage managed and grounded in rigorously curated examples of best practice. Wikipedia’s commemorative days lend themselves to fruitful storms.
This year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.
Not all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.
At ALHAUS, we believe that good content should be inclusive. Our monthly roundup keeps you informed on the latest accessibility news.
Crisis Communications is a large and nebulous area where hazards are immediate and unpredictable, and risks are liable to rapid change.
Beyond the obvious impact digital technology is having on our lives, there are cultural shifts that might not be so evident at first sight. As part of human evolution, perceptual and behavioural changes have always been triggered by technological advancements.
We take a look back at some of the changes and technology high points of the past 15 years. Some say that content marketing began with cave paintings but we say it began when ALHAUS was born…
ALHAUS is here to support you in the field of website accessibility by publishing a monthly news roundup, featuring the latest developments to keep you informed.
Airline companies are essentially e-commerce sites and need to obey certain rules. At the top end, however, they also need to obey the rules of luxury websites.
There are several ways to make money from YouTube videos; and YouTubers with large followings can earn millions of dollars. However, the payment mechanisms used by the high-flyers can also be used by small contributors.
Recent years have seen an increase in activism surrounding the concept of neurodiversity, segments of which seek the recognition of neurodivergence as a normal variation in the human genome.