Key trends in native advertising will be an influence on all aspects of digital in the next 12-18 months. It is predicted that the digital advertising market is set to grow from $15bn in 2019 to $85bn by 2020, with Native advertising at the forefront.
Image: Jason Scott
Patrick J. McGovern spent 50 years spreading information about computers and technology around the globe through publications such as PC World, Macworld, Infoworld, the Dummies books, and the company’s flagship, Computerworld.
It’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.
The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.
The norms for ads on Instagram, YouTube, and the rest are not set in stone yet. The playing field is constantly shifting.
News organisation the Guardian has relaunched its weekly paper, transforming it into a magazine in a bid to engage readers all over the world and highlight its “in-depth journalism”.
Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.
The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
A new survey by The Female Quotient and Ipsos finds marketers aren’t doing a good enough job in reflecting the diversity of real life.