News organisation the Guardian has relaunched its weekly paper, transforming it into a magazine in a bid to engage readers all over the world and highlight its “in-depth journalism”.
Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines.
The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers.
A new survey by The Female Quotient and Ipsos finds marketers aren’t doing a good enough job in reflecting the diversity of real life.
New study finds a company’s position on a social issue can drive purchase intent just as much as product features.
Ad Age's top five most innovative creative ideas of the week, featuring HBO, We Are Social and more.
One of the primary challenges put forth at the Global Climate Action Summit was Land and Ocean Stewardship, which focused on the ways in which natural resources on land and in the ocean can help mitigate climate change and nutritiously feed our planet's rapidly growing population.
Image: REUTERS/Mike Segar
Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion, a study has found, estimating that global outlays on such tactics are approaching $100 billion.
Image: S3studio/Getty Images
“Social Media Roundup” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking.
Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.