For 2019, Ad Age has expanded their annual publishing-industry honors program. It's now known as the Ad Age Publishers A-List.
Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers.
As 2019 begins, Appetite Creative takes a look at the trends that will most likely affect and impact the digital community in the forthcoming twelve months.
When marketers set realistic expectations, they’re in a better spot to succeed long term.
Contemporary tools for marketing through storytelling are an evolution beyond traditional mediums, such as TV, radio, print and even online video—think 360-degree video, augmented reality (AR) and virtual reality (VR), to name a few.
Recent research from Boston Consulting Group reports that 98% of advertisers are not realising the full potential of data driven marketing. According to Google research, only one in three brand experiences are perceived by consumers as being really useful.
If you don’t know who Gary Vaynerchuk is, it’s not because he’s hard to find. Vaynerchuk has been creating daily content since 2006, when he launched his Wine TV series on YouTube. Because of his online marketing, he grew his family’s wine business from $3 million to $60 million.
Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing your title.
Key trends in native advertising will be an influence on all aspects of digital in the next 12-18 months. It is predicted that the digital advertising market is set to grow from $15bn in 2019 to $85bn by 2020, with Native advertising at the forefront.