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“Social Media Roundup” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking.
Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.
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Google Trends is one of the best tools for SEO research. With these seven tips you’ll be able to extract hidden insights that no other tool offers.
Today, media is pulled, not pushed. And if you’re a marketer who wants your content to be consumed, it better be good, relevant and valuable. That goes double for advertising.
As well as being among the world’s biggest brands, internet giants Facebook, Google and Amazon have something else in common – they have all started to embrace printed media in recent times.
You get what you pay for when it comes to copywriters. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
Better position your product or service with Generation Z by understanding their values, how they make purchases, and how they differ from Millennials.
Falling ad revenues have spurred media companies to find new opportunities in areas such as e-commerce and events.
Image: Hemanshi Kamani/Hindustan Times
The linear economy sees goods produced in a “take, make and waste” model that assumes resources are essentially infinite and will always be available to make new products.