Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), there are some important questions to consider with your team.
Whether you work on a content marketing team at your company or you're riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.
A diverse set of both new and traditional publishers continue to invest in the print medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine.
Image: Natallia Khlapushyna/Alamy
From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?
Sustainability has become much more than just a buzzword for business. Increasingly, environmentally conscious consumers are driving retailers to demonstrate their green credentials on the shelves and in their business models.
Anyone who’s been through a website refresh knows how invested stakeholders throughout the organization can be in the outcome. Fonts, colors, images, language ... from the C-suite down, few things invoke more passion than the public face of the company. But are people really focusing on the right things?
Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back experience, print, with whole new publications.
Illustration by Alexis Beauclair
Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate guesses about who you are, where you’ve been, how you feel and what you might do next.
Many emerging technologies today are good for the planet and the long-term sustainability of our industries. The vast majority of them are good for business, too. Intelligent data collection and less wasteful production methods can help companies realise savings they didn’t even know were theirs for the taking.
Regardless if a business sells gluten-free pasta, real estate software or coaching services, a blog is the most powerful marketing tool. It helps establish the voice and tone of the business, displaying the personality and core values of the overall brand.