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How to assess your content performance: five tools you haven’t tried
How to assess your content performance: five tools you haven’t tried

Content analysis is a marketing task that’s never really complete. You need to come back to your old content again and again to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions.

read more on convinceandconvert.com

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from the webALHAUSSeptember 6, 2019content strategy, content performance
Tips on avoiding burnout at work
Tips on avoiding burnout at work

Burnout at work is not to be taken lightly. This isn't about simply having a bad day, or being stressed because something hasn't gone according to plan. It's both physically and mentally exhausting, leaving you overwhelmed and emotionally drained—which will eventually lead to a lack of interest and motivation.

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from the magazineSinead McClureAugust 16, 2019alhaus magazine, work, burnout, work-life balance
Meet the influencers: Ian Anderson Gray
Meet the influencers: Ian Anderson Gray

This month’s influencer is Ian Anderson Gray—founder of the Confident Live Marketing Academy, and international speaker, trainer, teacher and consultant. From an early love of tech to going viral, Ian shares the secrets to his success, along with some vital career tips.

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from the expertsJulie-Ann SherlockAugust 14, 2019interviews, influencers, SEO, Digital influencer, ian anderson gray
International accessibility news roundup
International accessibility news roundup

With Domino’s Pizza in the US courts recently regarding online accessibility, issues of access for all are once more hitting the headlines. Stay on top of the latest developments and news with our international roundup.

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from the expertsALHAUSJuly 29, 2019accessibility, inclusivity, content, web content
Confessions of a Vegas virgin
Confessions of a Vegas virgin

We all know by now that what happens in Vegas, is meant to stay in Vegas. Instead, ALHAUS magazine tells all—with the from-the-hip impressions of a Sin City first-timer.

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from the magazineEmily CathcartJuly 29, 2019las vegas, travel, alhaus magazine, sin city
How secure is your data?
How secure is your data?

With recent attacks on WhatsApp and concerns over Huawei’s 5G network, cybersecurity is back on the front pages. Is it something you should be worrying about? Do you need to step up your defences?

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from the expertsJulie-Ann SherlockJuly 15, 2019huawei, whatsapp, security, data protection, internet security
Sin City survival guide
Sin City survival guide

Las Vegas isn’t all glitz and glam when your feet hurt. If you don’t play your cards right, after a long action-packed day it’s easy to find yourself heading for an early night in this 24-hour destination. Here, an intrepid traveller who’s made the rookie mistakes shares top tips to help you make the most of your Vegas visit.

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from the magazineEmily CathcartJuly 8, 2019las vegas, travel, alhaus magazine, sin city
Ask not what social media can do for you...
Ask not what social media can do for you...

To guarantee your content is engaged with, you must not only create content that is likeable and sharable, but ensure your organisation has a good relationship with its followers and followers-to-be. Read our list of tips for best practice when sharing content.

 

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from the expertsCathy BuckmasterJuly 1, 2019content, audience engagament, social media, online community
Ready to craft a content strategy? Answer these questions first
Ready to craft a content strategy? Answer these questions first

Crafting a successful content strategy requires a comprehensive approach that’s flexible enough to adapt to your evolving needs. If you’re just starting out (or reworking your content strategy entirely), there are some important questions to consider with your team.

read more on prdaily.com

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from the webALHAUSJune 27, 2019content, content strategy
International accessibility news roundup
International accessibility news roundup

Whether you are developing an app, redesigning your website or creating content, it is vital that you pay attention to accessibility. Ensuring that your online activities are accessible for all is a great way of broadening your audience and extending your reach.

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from the expertsALHAUSJune 24, 2019accessibility, content managment, inclusivity
In tune with the times, part two
In tune with the times, part two

Having pulled back the curtain, we’ve seen that the orchestra is a complex living organism with all its individual parts moving in perfect unison. Read the second installment of our immersive journey with RTÉ Concert Orchestra.

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from the magazineAlex AnczewskiJune 21, 2019RTÉ Concert Orchestra, music, orchestra, alhaus magazine
Meet the influencers: Josh Steimle
Meet the influencers: Josh Steimle

This month’s digital influencer is writer, entrepreneur and highly sought-after speaker, Josh Steimle. The founder of Influencer Inc and former Forbes columnist gives us an insight into his marketing world.

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from the expertsJulie-Ann SherlockJune 17, 2019interviews, influencers, SEO, Digital influencer, Josh Steimle, Influencer Inc
The nine habits of highly successful content creators
The nine habits of highly successful content creators

Whether you work on a content marketing team at your company or you're riding solo, there are some tried-and-true habits you can adopt that will put you on the path to being a truly successful content creator.

read more on hubspot.com

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from the webALHAUSJune 13, 2019web content, websites, copywriting, content creation
In tune with the times
In tune with the times

RTÉ Concert Orchestra invited us to join them on a musical journey, showing us first-hand that it’s time to set aside any preconceived notions we may have had about the modern role of an orchestra in today’s world.

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from the magazineAlex AnczewskiJune 11, 2019RTÉ Concert Orchestra, music, orchestra, alhaus magazine
Bucking the trend: Print magazines still work for (some) publishers
Bucking the trend: Print magazines still work for (some) publishers

A diverse set of both new and traditional publishers continue to invest in the print medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine.

read more on foliomag.com


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from the webALHAUSJune 5, 2019print magazines, publishing
Will Facebook be more private?
Will Facebook be more private?

With growing pressure on Facebook to protect their users’ privacy, CEO and Founder Mark Zuckerberg stated at its recent developer conference: “I know that we don’t exactly have the strongest reputation on privacy right now, to put it lightly. But I’m committed to doing this well.”

 

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from the expertsJulie-Ann SherlockJune 3, 2019Facebook, privacy, data
Telling stories through fashion
Telling stories through fashion

The patterns on a vest or the lines of a suit are telling of the wearer’s personality, but more than that, fashion exposes unique stories in its presentation, production, context and history.

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from the magazineClaire OberstMay 31, 2019alhaus magazine, fashion, storytelling, design
Woke-washing: how brands are cashing in on the culture wars
Woke-washing: how brands are cashing in on the culture wars

Image: Natallia Khlapushyna/Alamy

From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy?

read more on theguardian.com

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from the webALHAUSMay 29, 2019branding, advertising
International accessibility news roundup
International accessibility news roundup

Keeping accessibility in mind when developing your content strategy ensures that your valuable work is inclusive and has maximum reach. We’re here to help keep you up to speed with our monthly news roundup.

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from the expertsALHAUSMay 27, 2019accessibility, content managment, inclusivity
Made in Monaghan: Rory Duffy, Handcraft Tailor
Made in Monaghan: Rory Duffy, Handcraft Tailor

How does a young Irish tailor end up helping Michelle Obama at the White House? We ask Monaghan native Rory Duffy about his project with the former First Lady—and the journey that resulted in a bespoke tailoring business and tailoring school.

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from the magazineJulie-Ann SherlockMay 24, 2019alhaus magazine, rory duffy, monaghan, handcraft tailor
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