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The social influence market is just like any market. It uses currency (taste) to build capital (social status). This capital eventually gets monetized, and we inevitably discover that our internet “friends” may be making thousands and thousands of dollars for selling us brands, products, and ideas, just like celebrity pitch people did before them.
Read MoreCornelia Oberlander is one of the great landscape architects of the modern era. At the age of 97, her creative spirit hasn’t diminished.
Read MoreEvery content strategy should integrate up-to-date accessibility guidelines to ensure that inclusivity is maintained and potential reach maximised. ALHAUS is here to help by providing a monthly roundup of the latest news from around the web.
Read MoreIn 2019 with universal design at the forefront of our minds, it’s not only those tiny computers in your pocket that can connect to the Internet. The smart consumer can have the house vacuumed while they’re out or turn off all the lights downstairs from the comfort of their bed.
Read MoreRecent standouts have given marketers a playbook for how to get users to tune in. Brands should approach podcasting like community outreach, not advertising.
Read MoreWith the dramatic transformation of social media, a brand-new career path has cropped up in the form of ‘online influencer’. With the enormous impact social media has had on each and every one of our lives, Sam Stafford profiles one organisation committed to making it better.
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Supposedly environmental stock market indices used to help investors allocate hundreds of billions of pounds in investments include some of the world’s biggest contributors to fossil fuel pollution.
Read MoreWhen creating content, there are a lot of factors to consider. One of the most important is the tone or writer’s voice you use. The way you communicate your message is as important as your messaging.
Read MoreThose of us of a certain age will remember the first time mobile phone use seemed to go mainstream. The concept that you could make calls anywhere outside the house without being a member of the emergency services was crazy enough, but the fact that these plastic blocks with clicky buttons had secondary and even tertiary functions seemed an unnecessary luxury.
Read MoreContent marketing is likely to be financing (and creating) more and more of what we do and see, as audiences become increasingly hostile to traditional advertising.
Read MoreLondon-based Polish SEO and marketing expert Lukasz Zelezny is considered one of the top digital influencers in the world. We learn more about him and his approach.
Read MoreSinéad McClure explores the dissemination of the visual arts through online curation.
Read MoreAs with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.
Read MoreTo write a news piece, a mammoth amount of preparation is entailed. When it comes to the actual writing, the writer must convey all of this information concisely within an often very limited word count.
Read MoreWe have long looked to the US for the latest products and tech developments, thanks in part to the prominence of Silicon Valley. But times are changing—more and more innovations and new technology is making its way from the East.
Read MoreThere is no denying that it has mostly been a rough decade for print media. Many of the brands that have survived, however, appear poised for a profitable future by leaning into print as a pivotal part of their strategy, rather than merely preserving a dying platform.
Read MoreAt ALHAUS we believe that good content should be enjoyed by everyone. Keep in touch with the evolving landscape of accessibility with our monthly news roundup.
Read MoreIt’s a sad but well-known fact that plastic accounts for 90% of all trash floating in the ocean. Adidas Originals, along with environmentalist organisation Parley for the Oceans, is attempting to address this issue with one of their initiatives.
Read MoreThough many marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories.
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Read MoreContent is critical to ensure your message reaches the most people online. The more content you produce, the higher your conversion rates and the faster your business will grow.
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