Five must-have apps for busy people

As a remote team, ALHAUS magazine relies on digital tools to keep us nimble, organised and in clear communication.

from the magazineSinead McClureJanuary 11, 2019apps, technology

Raising a glass to green Millennials: Diageo preps sustainable branding push

Image: Diageo

Newly appointed chief sustainability officer David Cutter promises 2019 will see the drinks giant promote low-carbon activity with suppliers and customers.

from the webAlison OByrneJanuary 9, 2019sustainability, branding, advertising

How to pull content ideas from social media

When you are producing a high volume of content, it can be challenging to constantly come up with fresh new ideas. One source that is often overlooked by content managers is social media.

from the expertsAlison OByrneJanuary 7, 2019social media, content creation, content, content managment

VR on the wild side

The Wild Immersion is a virtual reality production company that produces immersive content and experiences in wild natural environments, in partnership with the Jane Goodall Institute.

from the magazineSinead McClureJanuary 4, 2019VR, virtual reality, animal welfare, wildlife conservation

International accessibility news roundup

At ALHAUS, we believe that content should be inclusive and enjoyed by everyone, regardless of ability. Take a look at our monthly accessibility news roundup for the latest developments in the field.

from the expertsALHAUSJanuary 3, 2019accessibility, content managment, inclusivity

From content marketing to 5G: digital trends for 2019

As 2019 begins, Appetite Creative takes a look at the trends that will most likely affect and impact the digital community in the forthcoming twelve months.

from the webAlison OByrneJanuary 2, 2019content, content marketing, digital, 2019 trends

Six rules to master the art of the interview

The interview is the foundation of journalism—and being a good interviewer goes a long way. At ALHAUS we regularly interview people of interest, including artists, musicians, and entrepreneurs, and have worked out six rules for best practice.

from the expertsCathy BuckmasterDecember 31, 2018interviewing, interviews, content, editorial

The 21st century idea-gram

Are emojis destroying meaningful expression? Sinéad McClure considers the impact of contemporary modes of communication on human conversation.

from the magazineSinead McClureDecember 28, 2018content, emojis, language

Create your brand bible

So what is a style guide? It functions to define your brand aesthetic and ethos and thus, the heart and soul of your brand. It is a reference tool for all staff (and external partners) to know how to communicate your company’s message and therefore will ensure professionalism and personality.

from the expertsCathy BuckmasterDecember 24, 2018content managment, branding, web content

Patrick Fabian

Patrick Fabian spoke to ALHAUS magazine about the life of a successful actor—and his role as Howard Hamlin on hit Netflix show, Better Call Saul.

from the magazineALHAUSDecember 21, 2018patrick fabian, better call saul, tv, film, movies, acting

Why content marketers don’t want instant gratification

When marketers set realistic expectations, they’re in a better spot to succeed long term.

from the webAlison OByrneDecember 19, 2018content marketing, content

How to SEO optimise your content without keyword stuffing

Keywords are an essential part of a good SEO strategy. However, using too many keywords or using one too frequently can reduce the quality of your content.

from the expertsAlison OByrneDecember 17, 2018SEO, keywords, long tail keywords, optimisation

A weird and wonderful world

Stuffed full of antiquities, ancient treasures, flora and fauna and bizarre objects, London’s Horniman Museum is a treasure trove for the inquiring mind. With the launch this year of its long-awaited World Gallery, it has truly reached spectacular new heights.

from the magazineCaitrina CodyDecember 14, 2018art, horniman museum, london, gallery, world gallery

The power and promise of immersive technology in brand storytelling

Contemporary tools for marketing through storytelling are an evolution beyond traditional mediums, such as TV, radio, print and even online video—think 360-degree video, augmented reality (AR) and virtual reality (VR), to name a few.

from the webAlison OByrneDecember 12, 2018technology, storytelling, branding

How creatives, project managers and developers can better work together

A lot of chefs are required for digital projects, especially when creating, launching and managing a new website. While a varied skill set within a team is essential, working towards the same goal is imperative.

from the expertsCathy BuckmasterDecember 10, 2018content managment, web content, project management

Living and breathing art with Lucinda Costello

Affordable Art Fair Director UK Lucinda Costello caught up with ALHAUS at a WeWork event this year to describe her workday, and reflect on the world of art.

from the magazineEmily CathcartDecember 7, 2018affordable art fair, art, lucinda costello, wework

The 5 As of successful digital transformation

Recent research from Boston Consulting Group reports that 98% of advertisers are not realising the full potential of data driven marketing. According to Google research, only one in three brand experiences are perceived by consumers as being really useful.

from the webAlison OByrneDecember 5, 2018google, digital, data driven marketing

International accessibility news roundup

The importance of web accessibility can’t be overstated. Technology and the internet can be hugely valuable resources for people with special needs, and therefore should be optimised for effective use alongside a range of abilities or challenges.

from the expertsALHAUSDecember 3, 2018accessibility, content managment, inclusivity

My start-up: Butternut Box

Butternut Box is the UK’s first fresh, home-cooked dog food delivery business. Here co-founders, Kevin Glynn and David Nolan, share the motivations and working life behind the caring brand that makes food safe for our beloved pets.

from the magazineALHAUSNovember 30, 2018butternut box, alhaus magazine, dog food, pet food, pets

Gary Vaynerchuk: How to blow up on social media

If you don’t know who Gary Vaynerchuk is, it’s not because he’s hard to find. Vaynerchuk has been creating daily content since 2006, when he launched his Wine TV series on YouTube. Because of his online marketing, he grew his family’s wine business from $3 million to $60 million.

from the webAlison OByrneNovember 28, 2018social media