Recent research from Boston Consulting Group reports that 98% of advertisers are not realising the full potential of data driven marketing. According to Google research, only one in three brand experiences are perceived by consumers as being really useful.
read more on thinkwithgoogle.com
Read MoreThe importance of web accessibility can’t be overstated. Technology and the internet can be hugely valuable resources for people with special needs, and therefore should be optimised for effective use alongside a range of abilities or challenges.
Read MoreButternut Box is the UK’s first fresh, home-cooked dog food delivery business. Here co-founders, Kevin Glynn and David Nolan, share the motivations and working life behind the caring brand that makes food safe for our beloved pets.
Read MoreIf you don’t know who Gary Vaynerchuk is, it’s not because he’s hard to find. Vaynerchuk has been creating daily content since 2006, when he launched his Wine TV series on YouTube. Because of his online marketing, he grew his family’s wine business from $3 million to $60 million.
Read MoreWhen investing in a content strategy, it is important to consider its potential to evolve and align with future business growth.
Read MoreBorn in New Zealand, Sene Naoupu moved to Ireland in 2011 and became a member of the Ireland team that won the 2015 Women’s Six Nations Championship.
Read MoreToday, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing your title.
read more on marketingland.com
Read MoreThe best brainstorms are stage managed and grounded in rigorously curated examples of best practice. Wikipedia’s commemorative days lend themselves to fruitful storms.
Read MoreLocated in the heart of up-and-coming Peckham, Bold Tendencies is known for transforming an old parking stretch into a bustling rooftop bar and exhibit space.
Read MoreKey trends in native advertising will be an influence on all aspects of digital in the next 12-18 months. It is predicted that the digital advertising market is set to grow from $15bn in 2019 to $85bn by 2020, with Native advertising at the forefront.
Read MoreAs the city of New Orleans celebrates its 300th birthday, serial entrepreneur and TV presenter Sidney Torres describes his passion for the Big Easy, his instinct for smart property decisions and the importance of unplugging from technology.
Read MoreFour new metrics provide better indications of where your ads appear on the search results pages.
read more on searchengineland.com
Read MoreThis year the software giant's creativity conference delivered a strong narrative but were they preaching to the converted? Sinéad McClure was there to find out.
Read MoreImage: Jason Scott
Patrick J. McGovern spent 50 years spreading information about computers and technology around the globe through publications such as PC World, Macworld, Infoworld, the Dummies books, and the company’s flagship, Computerworld.
Read MoreNot all PowerPoint presentations are created equal. A presentation can be beautifully designed, or educational. Maybe they’re funny or have constructive actions to instigate. Ideally they encompass all of the above.
Read MoreALHAUS magazine met with Michael Franti and his wife Sara at their hotel and yoga retreat in Bali to discuss creativity, health and values.
Read MoreALHAUS magazine talks to actress Ruth Negga about playing the Prince of Denmark from a female point of view and her belief in the benefit of simply being.
Read MoreIt’s been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era.
Read MoreAt ALHAUS, we believe that good content should be inclusive. Our monthly roundup keeps you informed on the latest accessibility news.
Read MoreThe marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.
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