Three brainstorming meetings to inspire brilliant content ideas

When putting together your content strategy, it can be easy to run out of ideas, especially if you work in a niche or highly-competitive industry. One way to come up with some great ideas is to host a brainstorming session with your team.

from the archiveCaitrina CodyNovember 14, 2017content

Six strategies for effective newsjacking

Newsjacking is a content strategy to inject your brand into trending news stories. It helps you stay relevant in your industry; improves your search engine ranking; and drives traffic to your website. Here are some tips on how to use newsjacking to help grow your brand:

from the archiveClaire DaltonNovember 9, 2017content

Using the three types of editing to guarantee quality content

There are three types of editing: Content editing, copy editing, and proofreading. All three will help ensure that the content you publish is always high quality and engages your readers. Here is how to use the three types of editing to produce quality content:

from the archiveAlison OByrneNovember 7, 2017editing

Seven blog formatting tips to increase reader engagement

How you format your blog posts is just as important as what you decide to publish, so it is critical that you use formatting best practices when creating your blog posts. Here are some formatting tips to make sure that anyone can easily read through your content and learn more about your brand.

from the archiveAlison OByrneNovember 2, 2017content

Five tips for planning your editorial calendar for 2018

Editorial calendars are easy to create; manage your workflow; and ensure that you are meeting all of your content goals. Here are some tips for creating a killer editorial calendar for 2018:

from the archiveCaitrina CodyOctober 31, 2017editorial

Five off-page SEO techniques to improve your online reputation

We all know why SEO is important for our websites but do you know the advantages to including off-page SEO to your content strategy? Off-page SEO occurs outside your website, most notably in social media postings, but there are other possibilities.

from the archiveClaire DaltonOctober 26, 2017SEO

Why you need a pillar page

When putting together your content strategy for your website, you should consider incorporating a pillar page. This will help improve your site architecture, help Google find related content, and improve your search engine ranking.

from the archiveAlison OByrneOctober 24, 2017SEO

International accessibility news roundup

At ALHAUS, we believe that everyone should have access to all of the great content you produce. That is why every month we put together a roundup of the latest and greatest developments in web accessibility.

from the archiveAlison OByrneOctober 17, 2017accessibility

Five steps to create a successful influencer marketing campaign

Creating a successful influencer campaign can be a bit challenging but the return on investment is worth it.

from the archiveClaire DaltonOctober 12, 2017social media

How to select a topic for your content

A truly effective content management strategy selects topics that have a return on investment and increases conversion rates.

from the archiveCaitrina CodyOctober 10, 2017content

Five unlikely keyword strategies that really work

Here are five keyword research strategies to help you come up with some fresh ideas for content and help drive more traffic to your website.

from the archiveAlison OByrneOctober 5, 2017SEO

10 tools for creating engaging video content

With these ten tools, any business can create beautiful, shareable video content to reach audiences across a multitude of online platforms.

from the archiveClaire DaltonOctober 3, 2017video

Seven ways to repurpose your older content

Repurposing your older content can help you create new and exciting ways to engage your audience while also saving time; expanding brand awareness; and improving brand consistency; and getting the most out of what you know works.

from the archiveAlison OByrneSeptember 28, 2017content

Does our content management strategy include customer retention?

It’s vitally important that you consider customer retention when developing your larger content management strategy.

from the archiveCaitrina CodySeptember 26, 2017content

Five ways to incorporate AI into your content marketing strategy

Artificial intelligence (AI) is the hottest trend in online marketing but as a new technology, many marketers don’t understand how it can be utilised for their business. AI has massive potential. Here are five ways to consider incorporating AI into your content marketing strategy.

from the archiveAlison OByrneSeptember 21, 2017content marketing

International accessibility roundup

Every month we publish a roundup of the latest and great in news and technological developments in international accessibility to keep you up-to-date on this important field.

from the archiveAlison OByrneSeptember 14, 2017accessibility

The best practices for using bookseller data

What exactly is important to look for within bookseller data? How does one look at the results and apply them to their own content, product or brand? There are several practices to consider when using bookseller data in your analysis.

from the archiveAlison OByrneSeptember 12, 2017ebooks

Six valuable content creation skills you should develop

If you’ve mastered blogging, here are some other content creation skills to consider developing to help you reach a larger audience with your message.

from the archiveAlison OByrneSeptember 7, 2017content

How to use topics to create content

As a reaction to limited traffic and engagement, one’s initial reaction may be to overproduce material and inundate search engines with keywords and haphazard topics in order to cast a wide net that would theoretically drive up individual engagement. Unfortunately, using more or popular keywords to drive up search engine optimisation rarely works.

from the archiveAlison OByrneSeptember 5, 2017content, content marketing

5 ways mobile technology is impacting digital learning

The daily and constant lamentation of the Luddite against the cell phone shows up everywhere, on TV shows, political cartoons, daily life, articles and even tweets. Everyone is too involved in their smart phones and it’s just not good for them.

from the archiveAlison OByrneAugust 31, 2017education