The content marketing lifecycle is the process for creating; publishing; and promoting content.
"Content marketing starts with ideation and ends with a measurement of the campaign so you can determine the effectiveness of your content strategy."
Here is an overview of the content marketing lifecycle to help you make the most of your content:
Research the market
Research determines your overall content management strategy. It begins with understanding how your brand stands out from the competition and identifying your ideal audience. Once you have this information you will need to research effective content strategies like SEO and social media promotion to reach your audience.
When you know what kind of content you want to create, the content creation process begins. Depending on your type of content, you will need to coordinate a schedule with your creative team for the release of the content. Once content is created you will then want to optimise it with editing; keyword usage; and accessibility. Here are some tips on how to ensure your team makes high-quality web content.
Promote your content
You can have the best content in the world, but if no one sees it, it's a wasted effort. So the next phase in the content marketing lifecycle is to promote your content. There are several avenues to promote your content depending on where you decide to publish it. You can send email blasts; advertise on social media; or use your network of thought leaders to distribute your content.
Measure the efficacy
Once you’ve published and promoted your content, you will need to measure the effectiveness of your content strategy. Did people access the content? Did they enjoy the content? There are many tools to measure the effectiveness through analytics plugins and tools (Business 2 Community). Once you understand how effective the content strategy was, you can then tailor your campaign to incorporate your successes and find new ways to overcome your failures.
The content marketing lifecycle is a process that not only helps you craft content but helps you determine whether your content strategy is working. If you find that at any point in your content marketing lifecycle you are struggling, the content management experts at ALHAUS are here to help. We can help you take your content from ideation to consumer action and can help you diagnoses any areas for improvement. So contact us today to see how we can help you refine the processes of your content marketing lifecycle.