Building your online audience is a practise in patience. It takes a lot of time to create your content and it takes even more time to learn what engages your audience. Unfortunately, loyal relationships with consumers do not happen overnight. However, you can take steps to ensure that once people have found you, you can continue building and retaining your audience. Start with a clear vision not only for your brand but for your audience as well.
"Having a clear vision of what you want them to know about your brand and why they should continue to follow you will help you establish a content management strategy that will help you achieve your goals."
Here are some tips to help you along the way.
1. Adopt new trends early
As the old saying goes, “The early bird gets the worm.” Companies that had the foresight to see Facebook as an advertising mine struck gold when they joined the platform early. Social media platforms and new outlets for advertising crop up constantly. So stay vigilant and be ready to utilise them when they present themselves.
2. Practise your skills
What is it that you want to be known for? If you do something well keep sharpening those skills.
3. Say it your way
With so many people interacting online, there’s probably nothing to be said that hasn’t been said already (Entrepreneur). What will make what you say interesting and new is the way you say it. People will want to pay attention because they’ll want to hear your unique perspective.
4. Stand out from the crowd
Instead of doing things exactly as other companies have, do something different. There is something to be said for familiarity but daring to be different will always draw the eye.
5. Do not become stagnant
Always search for ways to evolve your brand. Test your content with A/B testing to see what works and decide your strategy from there. Companies that adapt to market trends are more likely to stick around.
6. Create quality content
Place your focus on the quality of the content you present rather than the quantity. Track your metrics and focus your efforts on the things that are working well. Don’t be afraid to abandon endeavours that aren’t doing well.
7. Partner up
Reach out to like-minded companies that would be willing to collaborate (HubSpot). This will help you expand your audience and help increase brand credibility.
You can find more tips on how to build a larger audience online on ALHAUS’ blog. If you still feel like you aren’t building your audience fast enough, ALHAUS can help! Our content management experts can ensure that you not only expand your audience but deliver fresh content to them regularly. Contact us today for more information!