Take a look at some of the articles related to things like online SEO improvement and driving more traffic to your website and one thing keeps popping up – the term ‘quality content is king’.
"It's worth repeating – the reality is that in today’s online world, the kind of quality that your content provides to visitors is instrumental in giving you better results."
Quality content can mean a lot of different things depending on who you ask, but at the heart of it is simply giving visitors something useful that they can actually benefit from in some way. Depending on your line of work and industry, this could cover a vast range of options but there are a few basic building blocks that stand out as being a must when you’re trying to create quality content.
Here are some of the main things to focus on:
- SEO – Online searches are still the primary way that people find out about businesses that they want to work with. In order to attract leads and clients, you’ll need to be sure that you take the time to integrate search engine optimisation into your content strategy. And remember, this goes beyond keyword stuffing because modern search engines use advanced formulas to place sites in the appropriate rankings based on content quality and usefulness.
- Regular updates – If you want to keep attracting visitors old and new, you have to make sure that your web content stays fresh. Regular updates to your blog, social media, and website are all important. This way you don’t lose visitors and will consistently drive traffic to your website.
- More than text – Another key element to consider is that text isn’t the only element that your blog or website should offer. Images and streaming video can play a major role in ensuring that you attract the attention of visitors and keep them on your page – and can help in SEO rankings as well as increasing conversions. In fact, streaming video content in an email alone can increase clickthrough rates by 200% to 300% (Hubspot).
- Proofreading – Few things can make your company seem unprofessional quite like poor editing. Misspellings and grammatical errors should be non-existent in order to ensure that your web content is as professional as possible.
If you keep these fundamental tips in mind you’ll be able to create web content that actually matters and that helps maintain interest in your site content. We can help if you’re in need of copywriting, proofreading, editing, or web content management services. Don’t hesitate to contact our team today.