Today, more people are utilising their smartphones and tablets to access the internet than ever before. And they’re using them for much more than a quick glance at Facebook, too. More and more users rely on their devices to shop, learn about local businesses, and more.
In fact, screen time is reaching epic levels – the average person looks at a device screen for about 7 hours a day. While plenty will decry this as the end of civilisation, it’s really just an evolution forwards for us, and we’re moving from spending time watching TV to looking at other bits of info instead.
"In short, we live in a multi-screen world."
- 147 minutes a day are spent looking at smartphones
- 50 minutes a day on average are spent on a tablet computer
- 108 minutes on a laptop each day is the global average
Those are stats for a multi-screen user, and often there is simultaneous usage – 72% of today’s smartphone users are watching TV while using their device.
Among all of the types of devices out there, smartphones are far and away the most common. But what many businesses today aren’t fully understanding is that this type of fractured, multi-screen usage means that companies need to focus on creating micro-moments to improve their content management.
What are we talking about here? Essentially, using micro-moments refers to understanding when people are using their mobile device, why they’re using it, and how to connect it to your company.
For example, are people near your physical business looking up relevant companies while walking or driving through the area? If you own or operate a restaurant or other service business, this will be relevant to you. Identifying that this is where your strongest ‘micro moment’ lies means targeting those types of searches and creating content marketing that relates directly to it – in this case, an ad or a strong Google Maps presence.
You'll need to do your homework in order to identify and capitalise on these micro-moments, of course. To begin with, you can gather information using surveys and studies directly related to the usage of mobile devices as it relates to your company. This can help give you a clearer picture of what you need to focus on and how to get the most from your efforts.
It looks like the future of online interaction with customers will lie in the mobile space. Paying attention to this sector and adapting your content management accordingly is important for any business today. To find out more about how to be mobile compliant and identify your best micro moment opportunities, contact our team today.