When you are developing a B2B content strategy, you will take a completely different approach. B2B is really focused on developing long-term relationships (Tenfold). So offering your clients comprehensive information about your products and services is critical. One content strategy that is really effective is to publish a whitepaper.
"Whitepapers are a type of authoritative, long-form content that detail the specifics about your business offerings."
There are many benefits to producing a whitepaper including:
1. Whitepapers create brand authority and thought leadership
Whitepapers are a very comprehensive form of content. They go into the specifics including data, research, and how your products and services can solve their problems. Sharing this in-depth knowledge helps establish your brand as highly credible in your field.
2. Whitepapers give you the opportunity to start a conversation with your clients
Whitepapers answer questions and solve problems for your customers. They also introduce clients to all of the facets of your products and services they may not have known about you. Providing all of this information generates interest. This interest gives you the opportunity to begin a conversation.
3. Whitepapers generate leads
Unlike other forms of content, whitepapers tend to attract qualified leads. If a business is taking the time to review your services in depth, then they are genuinely interested in your offerings. As a result, white papers tend to have a high return on investment.
4. Decision makers use whitepapers
When you are marketing B2B services, you are really selling to decision makers. A recent study showed that 83% of decision makers considered white papers influential to their decision making process (Marketing Land).
As you can see, whitepapers are a very important form of content for your B2B sales strategy. Therefore, they should not only be incorporated into your content strategy but need to be extremely high quality. ALHAUS can help ensure that your whitepaper achieves all of your goals. Our content managers are experts at long-form content and can guide you through the process of creating a whitepaper. Contact us today to learn more.