Online shopping traffic increases dramatically over and after the holiday season. With New Years fast approaching, here are some last-minute SEO tips you can use to boost sales.
"The best part is these tips can also be used for any major holiday where you can expect an upsurge in online shopping traffic."
1. Use seasonal keywords
When creating your content this month, consider incorporating seasonal keywords. To research holiday related keywords for your industry, you will use the same keyword research tools you do for any keyword research. Hubspot has a great list of these tools if you are just starting out in SEO (Hubspot). Another important keyword idea is to consider localisation strategies, so when people search for goods and services in your area, you come up. Once you have your keyword list, you can begin to incorporate them into your content.
2. Make a holiday landing page
A great way to use your keywords and help target shoppers is with a holiday landing page. It can be added as an extension to your website during the season or you can have it pop up when visitors first come to your site. Get creative with your landing page by using seasonal colour schemes; add promotions; and include a sense of urgency. Just make sure that it is easy for visitors to navigate.
3. Create holiday buying guides
Holiday buying guides whether published as a landing page or a series of blogs can help drive traffic. Buying guides are hugely popular among shoppers because they help them understand your products and find the perfect gift. Some holiday buying guide ideas include topics such as:
● “Our favourite holiday gifts for 2017”
● “10 gifts she’ll love”
● “25 presents sports fans will love”
● “10 must-have toys for the techie on your list”
4. Double-check your Google listing
An often overlooked SEO tip is to make sure your Google listing is up to date. Many people shop online but pick up gifts in store. Double check your Google listing and contact information to make sure that you are easy to find.
These easy tips will help increase your holiday traffic and lead to more conversions. For more seasonal tips and ideas on how to maximise the sales potential of your content, subscribe to our blog at ALHAUS. Every month, our content management experts offers unique insights, tips, and techniques to ensure your content is performing at its full potential.