One of the most important outcomes of a content strategy in business is conversion rates. A solid copywriting strategy is a great way to support conversion rates.
"However, during the summer months, many companies experience a slump in business. In these slower times, copywriting can still help boost your conversion rates."
Here are four copywriting tips to help your team get through the summer slump:
1. Review your conversion paths: Before launching any new strategy, it’s always a good idea to review your conversion paths. Tenfold outlines the four key conversion paths as:
● Brand awareness
During the summer slump you have a little more time to make sure that each conversion path is receiving the attention it needs to increase your sales. So make sure that you have a copywriting strategy for each key conversion path.
2. Research summer-focused search queries: During the summer, certain queries begin ranking higher than others. For example in the summer, people are much more likely to search for things like watermelon recipes, hiking spots, and beachwear than they are pumpkin recipes, tree lighting, and winter coats. Do some research into the summer-focused queries relevant to your industry and create a keyword optimisation strategy.
3. Incorporate a seasonal focus in your copy: Once you have your summer keywords, you can work them into your copy. You can also tailor your copy specifically to summer needs and activities. For example, say you sell teacups. In the copy you can incorporate language about taking tea on the porch or how they are perfect for iced tea.
4. Present a timely call to action: Adding a seasonal timeline to your call to action can boost your conversions. Language like “before summer ends” or “Father’s Day is almost here” places a deadline on the action, encouraging people to act immediately rather than in the future.
These four copywriting tips can help you beat back your summer slump. If you would like some help on adding seasonality to your content, ALHAUS can help. Our content management team will help you find a strategy to increase your conversion conversions. We offer a variety of copywriting services that can help even during your slowest season.