Communication builds bridges to cross gaps and reach people. Language is a critical tool in the communication process. It’s important to use culturally-relevant words, expressions, and phrases that will reach your desired audience. However, this can be difficult to navigate when that audience belongs to a culture with different traditions and social norms than you're used to.
"Although English is the overall standard for conducting business internationally, going the extra mile to cater to your reader's native language can help you reach a broader audience."
At ALHAUS, we understand how to navigate these cultural gaps, so here are five important tips to help you get started:
1. Learn about your audience
It’s not enough to know the country you want to impact with your marketing. Dig a little deeper to find out more about the dominant dialect spoken and what the demographic of your specific target audience is there.
2. Learn the lingo
In every cultural society, there is a way of speaking that only they relate to and understand. English for example, is extremely varied. The meaning of some words change as you move from the United States to Britain to Australia. Taking that further, people living in rural areas will speak differently than people living in urban areas. So make sure that you are using the appropriate lingo for your desired audience.
3. Consider the culture
Take some time to research how your target audience spends their time online (Express Writers). Look into what websites they find attractive and why. It will help you tailor your content to reflect something that they will understand and enjoy.
4. Follow the rules
Be sure to check the laws of the country you are looking to do business with to ensure your marketing is in legal compliance.
5. Read a book
Written word from local authors of your target country will help you gain a better understanding of the way that country speaks English. Watching films from that culture can also be helpful as it gives you a glimpse into how the people interact.
People are more apt to engage with things they are familiar with and language is no different. Let your audience know that you can relate to them by showing them you can communicate as they do. Taking these extra steps can help you engage a broader audience with your brand. Check out our recent blog post on segmentation to learn more about how to reach international audiences. Then contact our content management experts to help you create an effective message that will secure your spot on the international stage.