Every industry is different and needs a content management strategy tailored to their particular market.
"Hospitality is a very competitive industry and your content can help you stand out from the competition."
When putting a content strategy together in the hospitality industry, there are specific things you want to focus on in order to pique interest. Here are some tips to help you create content that will engage potential customers and ensure that your hotel stays booked:
1. Optimise for mobile
Most people read content on their mobile devices and use their devices to book a stay, especially when it comes to travellers on the go. So it is essential that all of your content is optimised for mobile consumption in order to reach your full audience. So make sure that anything you write, you can easily read on a smartphone or a tablet.
2. Focus on what makes your hotel unique
There is a lot of competition in the hospitality industry, especially with websites like Kayak, Travelocity, and Priceline that aggregate lists of hotels in local areas. So you need to ensure that whatever content you create highlights what makes you unique from your competition, so that when potential customers look over their options, they will understand why your hotel is the best choice.
3. Paint a picture
Visual storytelling is crucial for the hospitality industry. Painting a picture of your local area, your amenities, and guest rooms can help potential customers imagine themselves at your hotel and will inspire them to book a room.
4. Highlight local events
When people stay in a hotel, they will not just stay in their room the whole time. They’ll want to explore the local area. Highlighting fun events in your content will not only help guests understand the great local attractions but will help people going to those events find your hotel (Leonardo Blog).
5. Incorporate promotions into your content
When writing content, tie it to a relevant promotion. For example, if your hotel’s restaurant is offering a special menu for a holiday, write content that profiles your chef and talks about the local food culture. Then at the end include a call for action and detailed information about the promotion. The content will pique your audience’s interest but the promotion will prompt them to action.
At ALHAUS we have a ton of experience helping businesses in the hospitality industry create engaging content for potential customers. If you are looking for more ways to improve your hospitality content, check out our services and contact us today. Our content management experts can create tailored content that fits your unique brand identity and helps grow your business.