A successful content marketing strategy contains a dynamic approach to content creation. You need to create a full range of different types of content published on multiple outlets to attract as much website traffic as possible.
"Incorporating a full variety of content will ensure that you get the most out of your marketing strategy, reach more people, and provide enough variety to keep people interested."
Here are four essential types of content your business needs:
1. Blogs: A blog is essential to a content strategy. Regular contributions to a blog roll can help you attract readers; incorporate more keywords for SEO; and build your credibility as a subject matter expert. Blogs should contain a variety of useful information including how tos, listicles, thought leadership, and newsjacks. Your blog is where you will truly establish your brand.
2. Social media content: Social media is the best way to promote your brand online; have an ongoing conversation with your customers; and attract new clients. Depending on the social media platform, there is specific content that performs better than others. Here is a great guide from Hubspot on the data behind social media content performance so can make sure you are publishing the most effective social media content.
3. Visual content: At the end of the day, the Internet truly is a visual medium. So you want to provide people with visual interest to keep them engaged. Infographics, photographs, and videos are essential to a content marketing strategy. Not only can they disseminate information more quickly than the written word, but they make your website more attractive and are more fun form of engagement for your readers.
4. Audio content: Audio content is often overlooked as a great content strategy. However, podcasts, soundbites, and even audio testimonials can really give your followers a unique way to engage. The best part about audio content is that it’s a great platform for on-the-go. As mobility increases, more people are listening to content rather than just reading it.
When putting together a content marketing strategy, you need to think about the different outlets for content creation and how to best use them to represent your brand. At ALHAUS we can help you put together a comprehensive strategy so you maximise every potential outlet for content creation. Contact us today to see how we can help you!